DIA stands for the Drug Information Association, a global organization dedicated to connecting life sciences professionals and advancing the safe, effective, and ethical development and communication of medical products.
The Medical Affairs and Scientific Communications Forum (DIA MASC) is DIA’s premier annual event for medical affairs, scientific communications, medical writing, and field medical professionals. It brings together leaders from pharma, biotech, medical communications agencies, regulatory teams, and technology innovators to explore the trends shaping how scientific information is created, reviewed, and delivered.
This year, our Director, Technology Strategy & Data Practice Florian Hoehn of Mavens will present “330M+ Reasons Why MSLs Need to Work Smarter with AI,” showing how real-world patient data and GenAI help MSLs move from insight to action faster and elevate HCP engagement through embedded, AI-powered workflows.
