Join this webinar and uncover exactly where your medical affairs scientific publications workflows fall short for data-driven decision making.
Attendees will roll up their sleeves and map their own publication planning workflow from start to finish to surface the gaps between the data they have and the data that actually moves the needle. Learn how to:
- Identify key publication planning decisions to make with data
- Evaluate which data types most effectively inform publication strategy
- Develop a structured approach for embedding data into publication planning workflows
Panelists
Rachel Sheldon
Senior Project Manager at Mavens
Rachel Sheldon specializes in product strategy and team leadership for scientific publications technology as a Senior Project Manager at Mavens, a Komodo Health company.
Drawing on over a decade of experience in publications and medical affairs tech, she brings a practical, customer-first perspective to every engagement.
Andrew Steedle
Practice Lead, Scientific Publications at Mavens
Andrew Steedle helps top pharmaceutical teams modernize how they plan, manage, and track scientific publications as the Practice Lead of scientific publications practice at Mavens, a Komodo Health company.
His experience spans strategy, system design, and hands-on implementation, including prior roles at Merck and Cognizant supporting Medical Affairs and CRM initiatives. He brings nearly two decades of health tech expertise to the future of technology for publications.
Dr. Mike Taylor
Head of Insights at Altmetric
Dr. Mike Taylor, Head of Data Insights at Altmetric, is an innovator in scholarly metrics and social impact, especially in the areas of altmetrics and Open Access.
He’s been working with pharmaceutical companies for the last seven years, supporting their understanding of publication strategies and omnichannel impact.



