Join this webinar and uncover exactly where your medical affairs scientific publications workflows fall short for data-driven decision making.
Attendees will roll up their sleeves and map their own publication planning workflow from start to finish to surface the gaps between the data they have and the data that actually moves the needle. Learn how to:
- Identify key publication planning decisions to make with data
- Evaluate which data types most effectively inform publication strategy
- Develop a structured approach for embedding data into publication planning workflows
Panelists
Jon Prashaw
Director, Consulting at Mavens
Jon Prashaw specializes in workflow optimization and AI adoption for scientific publications teams as a Director, Consulting at Mavens, a Komodo Health company.
Working hands-on with pharmaceutical companies, Jon helps identify, implement, and scale AI use cases across the publications workflow. Drawing on deep experience in guiding teams through technology transformation, he brings a practical, solutions-first perspective.
Andrew Steedle
Practice Lead, Scientific Publications at Mavens
Andrew Steedle helps top pharmaceutical teams modernize how they plan, manage, and track scientific publications as the Practice Lead of scientific publications practice at Mavens, a Komodo Health company.
His experience spans strategy, system design, and hands-on implementation, including prior roles at Merck and Cognizant supporting Medical Affairs and CRM initiatives. He brings nearly two decades of health tech expertise to the future of technology for publications.
Dr. Mike Taylor
Head of Insights at Altmetric
Dr. Mike Taylor, Head of Data Insights at Altmetric, is an innovator in scholarly metrics and social impact. Prior to the development of altmetrics, he was working to understand how researchers were using emerging social media networks and other platforms to exchange information.
He has been involved in many open initiatives during his career, most notably contributing to the architecture of the ORCID repository and API prior to its launch.



