Medical affairs leaders have had to choose between flexibility and security in the past.
Medical affairs leaders have had to choose between flexibility and security in the past. Many medical affairs teams are currently running on systems that were built for what the function used to look like. Trouble sets in a few years after implementation.
The workarounds start appearing. Work starts getting missed. Data gets lost. You no longer have an audit trail.
With the Veeva/Salesforce split deadline looming, leaders are looking at platform choices more closely in hopes of choosing the right foundation to prevent these issues in the future.
The Right Technology Foundation For Medical Affairs Starts With Salesforce
Medical affairs is looking for the sweet spot between flexibility and security; a workflow management tool safe enough to have a complete audit trail and stay flexible enough to evolve as the work expands.
Salesforce is the world’s #1 CRM and has been for the last 13 years. It’s underlying technology allows it to be much more than “just a CRM”.
Salesforce has an open ecosystem which allows organizations to customize and integrate to virtually every tool (including getting information from a more closed ecosystem tool like Veeva).
Medical affairs teams need real-time visibility, compliance embedded in the workflow rather than layered on top of it, AI that operates within governed boundaries, and the ability to scale without rebuilding.
Salesforce delivers all. It’s flexibility and power can benefit medical affairs technology greatly. But, having nearly unlimited possibility can come with decision paralysis and costly mistakes.
Salesforce isn’t the full answer for medical affairs technology.
How To Get The Best Of Both Worlds With A Medical Affairs Suite Approach
The Mavens® Medical Affairs Suite is the suite powered by Salesforce that gives you the best of both worlds, and keeps getting better.
| 15+ years of Life Sciences and Salesforce experience |
150+ implementations globally for Top 20 and emerging pharma |
10 of the Top 20 pharma companies choose Mavens |
It takes the expert, specialized knowledge of our team, all of their years of experience in the industry, plus their experience with the customers they work with daily, and provides a highly configurable product built specially for medical affairs functions.
On top of that, every release is curated to improve the product with real customer feedback from real medical affairs teams. All of our customers benefit from the knowledge of each other, built right into the product to make it better.
There are three solutions for medical affairs inside the suite: scientific publications, medical information, and research & grants.
Create Happier Authors With Scientific Publications In Salesforce
Publications teams carry one of the more underestimated operational burdens in Medical Affairs. The science is complex, the stakeholders are many, and the process, from initial planning through author review, journal submission, and impact tracking, touches dozens of people across functions and geographies. For some, the information lives across a collection of disconnected tools: spreadsheets, email chains, shared drives, and external portals that see low adoption.
Mavens® Scientific Publications Cloud brings information into one place with over 5,000 users currently collaborating globally. Authors and reviewers collaborate on shared documents in real time. Leadership gets a configurable timeline view of every publication in flight. Pre-built integrations support smarter journal and congress selection. AI capabilities generate plain language summaries, run quality checks against standards before submission, and surface a conversational assistant embedded directly in the app.
Agentic AI From Salesforce Can Manage Medical Information Requests Accurately
Medical information teams are under a specific kind of pressure: inquiry volume is up, response expectations are faster, and the systems many teams are using were not built for the intersection of speed and compliance that the current environment demands.
Mavens® Medical Information Cloud centralizes inquiry management, content, and fulfillment in a single prevalidated environment. For teams managing medical information across multiple countries, the platform supports localization and country-specific requirements on a single global instance, so teams are not maintaining separate systems by region. Agentic AI generates personalized, ready-to-send responses from unstructured intake, with human review built into the workflow at the decision points where it matters. AI also identifies and routes potential adverse events and product quality complaints automatically.
Research and Grants Can Launch Faster Than Ever With Salesforce
Research and grants work looks simpler than it is. The request types are varied, covering investigator-initiated research, medical education grants, expanded access programs, and more with each requiring its own intake logic, review workflow, approval chain, and audit trail. Most organizations manage this in systems that were not designed for it and easily lose the data.
Mavens® Research and Grants Cloud handles all of it in one place. Pre-built integrations and open APIs connect it to the enterprise tools already in use. The platform is highly configurable through no-code tools, like Form Builder and Workflow Builder, so teams can adapt as business needs change without rebuilding from scratch or losing historical data. AI supports even faster launching of request types by having a chat be able to generate forms and workflows, just by asking it in plain language.
Why Having A Suite Approach For Workflows Makes Sense
Each of these products can be used independently and many customers start with one at a time. Then they quickly realize the power of having all three.
A publication can reference data from an investigator-initiated trial. A medical information response draws on content managed in the same environment as the grants program. With the same underlying foundation, future connectivity is built-in.
Ready to learn more? See how the Mavens® Medical Affairs Suite works here.
