The Launch Plan Blind Spot Pharma Teams Don’t Budget For

Manufacturing, commercial, market access, and regulatory are established launch priorities. They have clear owners, defined workstreams, and budget conversations that start well before approval. Medical information and scientific publications often doesn’t get the same level of attention. The blind spot is how work actually gets managed. “We have time,” people think, “we’ll figure it out […]

3 Questions To Ask Before Choosing Salesforce Or Veeva For Medical Affairs

Choosing the system your Medical Affairs team will run on for the next decade is one of the biggest decisions you’ll make. Get it right and your team can move faster, adapt to new technology, and integrate AI without starting over. Get it wrong and every change becomes a project, every audit becomes stressful, and […]

Why Medical Affairs Workflow Systems Break And How To Fix Them

The Veeva–Salesforce split isn’t just a technology decision. For Medical Affairs leaders, it’s a forcing function — and the teams that treat it as one will be better positioned than those who wait.   Most Medical Affairs workflow systems were designed for stability. What happens when evidence frameworks evolve? Shifts in engagement models? New integrations […]

On-Demand Webinar: Modernize Medical Affairs With Salesforce

  Medical Affairs teams are both central to scientific exchange and held back by fragmented technology. When content, medical information, publications, and research & grants live in different systems, you lose time to workarounds, manual triage, and repeat data entry. It slows down the work that matters. There’s a better way. Mavens brings together core […]