The inside sales team was new to the market, and had a large coverage area. There was a significant amount of whitespace, and the inside sales team was the first team to engage with HCPs and educate them about the new drug.

Given the large target focus and limited sales team coverage, the customer was looking for ways to in order to increase their call volume and efficiency. Ideally, they wanted to be able to plan, organize, and execute large volumes of calls all on one screen in Veeva CRM, instead of having to click around.

The project implementation timeline also needed to be quick, as the solution needed to be ready for an already scheduled training. Mavens identified the inside sales pain points and leveraged our Inside Sales solution to speed up the implementation timeline and start off the inside sales team with the tools needed to plan and execute calls efficiently.

We trained the inside sales users during their onboarding session and introduced them to the tool so they could start planning their campaigns and schedule calls on day one.

Mavens engaged, captured requirements, tested, and deployed all within a three-week timeframe. This allowed ample time to prepare training materials and engage the inside sales leadership in advance to prepare them for their campaign management.

The new Inside Sales tool provides a single screen with campaign information, HCP details and previous call notes. It also tracks who to call back and automatically figures out the next call so the team can execute quickly with minimal disruption.

Implementing this tool has increased the inside sales reach and frequency and given them an organized approach to their day to day operations.